/* SEO Expert Naples - gulf palette: ink, teal, sea glass, sand, sunset coral */
:root{
  --ink:#0b1d26;--ink2:#12303b;--teal:#0f6e73;--sea:#27b3a2;--sea-soft:#d9f1ec;
  --sand:#f7f2ea;--sand2:#efe5d5;--coral:#ff6a3d;--coral-d:#e2522a;
  --text:#1b2a33;--muted:#56666f;--line:#e4dccd;--white:#fff;
  --r:18px;--r-sm:12px;--shadow:0 18px 50px -24px rgba(11,29,38,.35);
  --wrap:1180px;--display:"Fraunces",Georgia,"Times New Roman",serif;--body:"Plus Jakarta Sans",system-ui,-apple-system,"Segoe UI",Arial,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--body);font-size:17px;line-height:1.65;color:var(--text);background:var(--white)}
img,svg{max-width:100%;display:block}
a{color:var(--teal);text-underline-offset:3px}
a:hover{color:var(--coral-d)}
h1,h2,h3,h4{font-family:var(--display);font-weight:600;line-height:1.15;color:var(--ink);margin:0 0 .5em;letter-spacing:-.01em}
h1{font-size:clamp(2.1rem,4.6vw,3.6rem)}
h2{font-size:clamp(1.65rem,3vw,2.4rem)}
h3{font-size:1.25rem}
p{margin:0 0 1em}
ul,ol{padding-left:1.2em;margin:0 0 1em}
li{margin:.3em 0}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 20px}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:#fff;padding:8px 14px;border-radius:8px;z-index:99}
.skip:focus{left:8px}
:focus-visible{outline:3px solid var(--coral);outline-offset:2px}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:14px 24px;border-radius:999px;font-weight:700;font-size:.98rem;text-decoration:none;border:2px solid transparent;transition:transform .15s,background .15s,color .15s;cursor:pointer;font-family:var(--body);line-height:1.2}
.btn:hover{transform:translateY(-1px)}
.btn-primary{background:var(--coral);color:#fff}
.btn-primary:hover{background:var(--coral-d);color:#fff}
.btn-ghost{border-color:currentColor;color:var(--ink);background:transparent}
.btn-light{border-color:rgba(255,255,255,.55);color:#fff}
.btn-light:hover{color:#fff;background:rgba(255,255,255,.08)}
.btn-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px}

/* header */
.topbar{background:var(--ink);color:#cfe3e2;font-size:.86rem}
.topbar .wrap{display:flex;justify-content:space-between;gap:16px;padding-top:7px;padding-bottom:7px}
.topbar a{color:#fff;font-weight:600;text-decoration:none}
header.site{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.94);backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid var(--line)}
header.site .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;height:74px}
.logo{display:flex;align-items:center;text-decoration:none}
.logo svg{height:42px;width:auto}
nav.main{display:flex;align-items:center;gap:4px}
nav.main>a,nav.main .dd>a{padding:10px 13px;border-radius:10px;color:var(--ink);font-weight:600;font-size:.95rem;text-decoration:none}
nav.main>a:hover,nav.main .dd>a:hover,nav.main a.active{background:var(--sand);color:var(--teal)}
.dd{position:relative}
.dd-panel{position:absolute;left:50%;top:100%;transform:translateX(-50%);min-width:560px;background:#fff;border:1px solid var(--line);border-radius:var(--r);box-shadow:var(--shadow);padding:20px;display:none;grid-template-columns:1fr 1fr;gap:6px 24px}
.dd-panel.narrow{min-width:300px;grid-template-columns:1fr}
.dd:hover .dd-panel,.dd:focus-within .dd-panel{display:grid}
.dd-panel h4{font-family:var(--body);font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin:4px 0 6px}
.dd-panel a{display:block;padding:7px 10px;border-radius:8px;color:var(--ink);text-decoration:none;font-size:.94rem;font-weight:500}
.dd-panel a:hover{background:var(--sand);color:var(--teal)}
.hdr-cta{display:flex;align-items:center;gap:12px}
.hdr-phone{font-weight:700;color:var(--ink);text-decoration:none;font-size:.95rem}
.hdr-cta .btn{padding:11px 18px;font-size:.92rem}
details.mnav{display:none}
details.mnav>summary{list-style:none;cursor:pointer;width:46px;height:46px;border-radius:12px;border:1px solid var(--line);display:grid;place-items:center}
details.mnav>summary::-webkit-details-marker{display:none}
details.mnav>summary span{display:block;width:20px;height:2px;background:var(--ink);box-shadow:0 6px 0 var(--ink),0 -6px 0 var(--ink)}
.mnav-panel{position:absolute;left:0;right:0;top:74px;background:#fff;border-bottom:1px solid var(--line);box-shadow:var(--shadow);padding:14px 20px 22px;max-height:calc(100vh - 74px);overflow:auto}
.mnav-panel a{display:block;padding:10px 4px;color:var(--ink);text-decoration:none;font-weight:600;border-bottom:1px solid var(--sand2)}
.mnav-panel h4{font-family:var(--body);font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin:16px 0 2px}
.mnav-panel .sub{font-weight:500;padding-left:12px}
.mnav-panel .btn{margin-top:16px;width:100%}

/* hero (home) */
.hero{position:relative;overflow:hidden;background:var(--ink);color:#dbe9e8;padding:86px 0 96px}
.hero::before{content:"";position:absolute;inset:0;background:radial-gradient(60% 70% at 85% 110%,rgba(255,106,61,.38),transparent 60%),radial-gradient(55% 60% at 10% -10%,rgba(39,179,162,.32),transparent 65%);pointer-events:none}
.hero::after{content:"";position:absolute;left:0;right:0;bottom:0;height:70px;background:repeating-linear-gradient(180deg,transparent 0 10px,rgba(255,255,255,.035) 10px 11px);pointer-events:none}
.hero .wrap{position:relative;display:grid;grid-template-columns:1.12fr .88fr;gap:56px;align-items:center}
.hero h1{color:#fff}
.hero h1 em{font-style:italic;color:#ffb59c}
.hero .lead{font-size:1.15rem;max-width:620px;color:#cfe0df}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:var(--teal);margin-bottom:16px}
.hero .eyebrow{color:var(--sea)}
.eyebrow::before{content:"";width:22px;height:2px;background:currentColor}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:28px;padding:0;list-style:none}
.chips li{margin:0;font-size:.85rem;padding:6px 12px;border-radius:999px;border:1px solid rgba(255,255,255,.2);color:#e6f2f1}

/* SERP mock */
.serp{background:#fff;color:var(--text);border-radius:22px;box-shadow:0 30px 80px -30px rgba(0,0,0,.6);padding:20px;font-size:.9rem}
.serp-bar{display:flex;align-items:center;gap:10px;border:1px solid #dfe1e5;border-radius:999px;padding:10px 16px;color:#3c4043;margin-bottom:14px}
.serp-bar svg{width:18px;height:18px;flex:none}
.serp-map{height:96px;border-radius:12px;background:linear-gradient(135deg,#dff1ee 0 40%,#cfe7f3 40% 100%);position:relative;overflow:hidden;margin-bottom:10px}
.serp-map i{position:absolute;width:14px;height:14px;border-radius:50% 50% 50% 0;transform:rotate(-45deg);background:#d93025}
.serp-map i.you{background:var(--coral);width:20px;height:20px}
.serp-item{display:flex;justify-content:space-between;gap:10px;padding:10px 4px;border-top:1px solid #eee}
.serp-item b{display:block;color:#1a0dab;font-weight:600}
.serp-item small{color:#5f6368}
.serp-item.you{background:#fff6f2;border-radius:10px;border-top-color:transparent;padding:10px}
.serp-item .stars{color:#f4b400;font-size:.8rem;letter-spacing:1px}
.serp-note{font-size:.72rem;color:#7a868d;margin-top:8px;text-align:right}

/* inner hero */
.phero{background:var(--sand);padding:46px 0 56px;border-bottom:1px solid var(--line)}
.phero .wrap{display:grid;grid-template-columns:1.25fr .75fr;gap:44px;align-items:start}
.phero.solo .wrap{grid-template-columns:1fr}
.crumbs{font-size:.86rem;color:var(--muted);margin-bottom:18px}
.crumbs a{color:var(--muted)}
.crumbs span{margin:0 6px}
.phero .lead{font-size:1.1rem;color:#3c4b53;max-width:720px}
.glance{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:24px;box-shadow:var(--shadow)}
.glance h2{font-size:1.15rem;font-family:var(--body);font-weight:700;letter-spacing:.02em}
.glance ul{list-style:none;padding:0;margin:0 0 18px}
.glance li{position:relative;padding-left:26px;margin:.5em 0;font-size:.95rem}
.glance li::before{content:"";position:absolute;left:0;top:.45em;width:14px;height:8px;border-left:2.5px solid var(--sea);border-bottom:2.5px solid var(--sea);transform:rotate(-45deg)}
.glance .btn{width:100%}
.glance .alt{display:block;text-align:center;margin-top:10px;font-weight:600;font-size:.92rem}

/* sections */
.sec{padding:84px 0}
.sec.alt{background:var(--sand)}
.sec.dark{background:var(--ink);color:#cfe0df}
.sec.dark h2,.sec.dark h3{color:#fff}
.sec-head{max-width:760px;margin-bottom:40px}
.sec-head.center{margin-left:auto;margin-right:auto;text-align:center}
.sec-head p{color:var(--muted);font-size:1.06rem}
.sec.dark .sec-head p{color:#b9cfce}
.grid{display:grid;gap:22px}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:26px;transition:transform .15s,box-shadow .15s;position:relative}
.card:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.card p{color:var(--muted);font-size:.96rem;margin-bottom:.6em}
.card .more{font-weight:700;font-size:.92rem;text-decoration:none}
.card a.stretch::after{content:"";position:absolute;inset:0}
.ico{width:46px;height:46px;border-radius:12px;background:var(--sea-soft);color:var(--teal);display:grid;place-items:center;margin-bottom:16px}
.ico svg{width:24px;height:24px}
.num{font-family:var(--display);font-size:2.4rem;color:var(--coral);line-height:1;margin-bottom:10px}
.split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.prose{max-width:780px}
.prose h2{margin-top:1.6em}
.prose h2:first-child{margin-top:0}
.prose h3{margin-top:1.3em}
.prose table{width:100%;border-collapse:collapse;margin:0 0 1.2em;font-size:.95rem}
.prose th,.prose td{border:1px solid var(--line);padding:10px 12px;text-align:left;vertical-align:top}
.prose th{background:var(--sand)}
.layout{display:grid;grid-template-columns:minmax(0,1fr) 320px;gap:56px;align-items:start}
.aside-sticky{position:sticky;top:96px;display:grid;gap:18px}
.aside-box{background:var(--sand);border-radius:var(--r);padding:22px;border:1px solid var(--line)}
.aside-box h3{font-size:1.05rem;font-family:var(--body);font-weight:700}
.aside-box ul{list-style:none;padding:0;margin:0}
.aside-box li a{display:block;padding:6px 0;text-decoration:none;font-weight:600;font-size:.93rem;color:var(--ink);border-bottom:1px solid var(--sand2)}
.aside-box li a:hover{color:var(--teal)}
.answer{border-left:4px solid var(--sea);background:#f2faf8;padding:18px 22px;border-radius:0 var(--r-sm) var(--r-sm) 0;margin:0 0 32px}
.answer strong{display:block;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:var(--teal);margin-bottom:4px}
.answer p{margin:0}
.ticks{list-style:none;padding:0}
.ticks li{position:relative;padding-left:28px}
.ticks li::before{content:"";position:absolute;left:2px;top:.5em;width:13px;height:7px;border-left:2.5px solid var(--sea);border-bottom:2.5px solid var(--sea);transform:rotate(-45deg)}
.steps{display:grid;gap:18px;counter-reset:s}
.step{display:grid;grid-template-columns:52px 1fr;gap:16px;align-items:start;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:20px}
.step::before{counter-increment:s;content:counter(s,decimal-leading-zero);font-family:var(--display);font-size:1.6rem;color:var(--coral);line-height:1}
.step h3{margin-bottom:.25em;font-size:1.1rem}
.step p{margin:0;color:var(--muted);font-size:.96rem}
.sec.dark .step{background:var(--ink2);border-color:#24434f}
.sec.dark .step p{color:#b9cfce}
.pill-list{display:flex;flex-wrap:wrap;gap:10px;list-style:none;padding:0}
.pill-list li{margin:0}
.pill-list a,.pill-list span{display:inline-block;padding:8px 15px;border-radius:999px;background:#fff;border:1px solid var(--line);text-decoration:none;color:var(--ink);font-weight:600;font-size:.92rem}
.pill-list a:hover{border-color:var(--teal);color:var(--teal)}
.stat-row{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.stat{border-top:2px solid var(--sea);padding-top:14px}
.stat b{display:block;font-family:var(--display);font-size:2rem;color:#fff;line-height:1.1}
.stat span{font-size:.92rem;color:#b9cfce}
.stat small{display:block;font-size:.75rem;color:#8fb0ae;margin-top:4px}

/* faq */
.faq{display:grid;gap:12px;max-width:860px}
.faq details{background:#fff;border:1px solid var(--line);border-radius:var(--r-sm);padding:0 22px}
.faq summary{cursor:pointer;list-style:none;font-weight:700;padding:18px 30px 18px 0;position:relative;color:var(--ink)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:0;top:12px;font-size:1.6rem;color:var(--teal);font-weight:400}
.faq details[open] summary::after{content:"\2212"}
.faq details p{color:var(--muted);margin:0 0 18px}

/* cta band + form */
.cta-band{background:linear-gradient(120deg,var(--teal),var(--ink));color:#e2f0ef;border-radius:28px;padding:48px;display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center}
.cta-band h2{color:#fff}
.cta-band p{color:#cfe3e2}
.lead-form{background:#fff;border-radius:var(--r);padding:24px;display:grid;gap:12px;color:var(--text)}
.lead-form .row2{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.lead-form label{display:grid;gap:4px;font-size:.84rem;font-weight:700;color:var(--ink)}
.lead-form input,.lead-form select,.lead-form textarea{font:inherit;font-size:.96rem;padding:12px 14px;border:1px solid #cfd6d4;border-radius:10px;background:#fff;color:var(--text);width:100%}
.lead-form textarea{min-height:110px;resize:vertical}
.lead-form .hp{position:absolute;left:-5000px}
.lead-form .note{font-size:.8rem;color:var(--muted);margin:0}
.lead-form .msg{font-weight:700;margin:0}
.lead-form .msg.ok{color:var(--teal)}
.lead-form .msg.err{color:var(--coral-d)}

/* sources */
.sources{font-size:.86rem;color:var(--muted);border-top:1px solid var(--line);padding-top:22px;margin-top:10px}
.sources h2{font-size:1rem;font-family:var(--body);font-weight:700}
.sources ol{padding-left:1.3em}
.sources a{color:var(--muted);word-break:break-word}

/* footer */
footer.site{background:var(--ink);color:#a9c1c0;padding:64px 0 28px;font-size:.94rem}
footer.site .cols{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:36px}
footer.site h4{font-family:var(--body);color:#fff;font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;margin-bottom:14px}
footer.site ul{list-style:none;padding:0;margin:0}
footer.site li{margin:.45em 0}
footer.site a{color:#cfe0df;text-decoration:none}
footer.site a:hover{color:#fff}
footer.site .sister{margin-top:18px;padding:12px 14px;border:1px solid #24434f;border-radius:12px;font-size:.88rem;color:#cfe0df}
footer.site .base{border-top:1px solid #1f3d48;margin-top:44px;padding-top:22px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:.84rem}

/* responsive */
@media (max-width:1100px){
  nav.main,.hdr-phone{display:none}
  details.mnav{display:block}
  .g4{grid-template-columns:repeat(2,1fr)}
  .stat-row{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:900px){
  .hero .wrap,.phero .wrap,.split,.layout,.cta-band{grid-template-columns:1fr}
  .g3{grid-template-columns:repeat(2,1fr)}
  footer.site .cols{grid-template-columns:1fr 1fr}
  .aside-sticky{position:static}
  .hero{padding:60px 0 70px}
  .sec{padding:64px 0}
  .cta-band{padding:32px 24px}
}
@media (max-width:620px){
  body{font-size:16px}
  .g2,.g3,.g4{grid-template-columns:1fr}
  .hide-sm,.hdr-cta .btn{display:none}
  .lead-form .row2{grid-template-columns:1fr}
  footer.site .cols{grid-template-columns:1fr}
  .serp{font-size:.84rem}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}